Where creative excellence meets operational excellence
Most producers think about making beautiful work. I think about building systems that create beautiful work at scale.
With 10+ years producing for global platforms like Al Jazeera, Creative Edge, and international production companies, combined with an MBA (4.0 GPA) and certifications in Six Sigma, Agile, and Scrum, I bring a unique perspective to production operations.
I'm the business-minded producer who can evaluate generative AI platforms with product teams, optimize workflows with Six Sigma principles, and manage portfolio planning across 12+ concurrent projects — while never losing sight of creative excellence.
This isn't just two credentials — it's a strategic combination that allows me to:
Film + MBA: A Strategic Evolution
Started as a film producer working on international documentaries for Al Jazeera Documentary Channel and Misr Arabia Film Production. Managed multi-country productions, coordinated international crews, and delivered content to audiences of 50M+ viewers.
As production became more complex — global teams, emerging technologies, performance marketing demands — I recognized the need to formalize my business acumen. Production wasn't just about creative vision anymore; it was about portfolio planning, resource allocation, process optimization, and technology evaluation.
At Creative Edge, applied MBA thinking to production operations. Managed portfolio of 12+ concurrent projects across 8 countries, implemented generative AI workflows (35% timeline reduction), led process optimization initiatives (40% cycle reduction), and drove change management across regional teams.
Completed MBA (4.0 GPA) plus Google PM Professional Certificate and McKinsey Forward Program. Mastered 14+ AI tools for production workflows. Now seeking opportunities to shape the future of production at innovative entertainment and technology companies.
Global teams, multi-platform distribution, performance marketing demands, emerging technologies (AI, AR/VR, Web3), and data-driven creative optimization have transformed what it means to be a producer.
The future belongs to producers who can evaluate technology with product teams, optimize processes with Six Sigma principles, manage portfolios at scale, and drive organizational change — while maintaining creative excellence.
Generative AI, emerging platforms, and production innovations aren't threats — they're opportunities to enhance creative workflows, scale impact, and push boundaries. But only if we approach them strategically.
Performance marketing, conversion optimization, and data-driven creative aren't antithetical to creative excellence — they're complementary. The best creative work understands both the art and the science.
"The future of production requires hybrid thinkers who can bridge creative and strategic, embrace technology fearlessly, and drive measurable impact at scale. That's exactly what I've built my career to do."
Colangelo College of Business, Grand Canyon University
Google & Coursera
McKinsey & Company
HubSpot Academy
Cairo University, Egypt
Torino Film Lab (Italy) & Dubai Film Festival
IDFA (International Documentary Film Festival Amsterdam) & Worldview
Strategic expertise bridging production, technology, and business operations
Film + MBA
Bilingual in English and Arabic (Native). Extensive international production and operations experience across 8 countries including Egypt, Qatar, Italy, UAE, United States, Jordan, Lebanon, and Morocco. Comfortable navigating cross-cultural team dynamics, managing international crews, and executing complex multi-location productions in diverse environments.
Passionate about emerging technologies and their application to creative production. Constantly exploring generative AI platforms, AR/VR innovations, and next-generation creative tools. Early adopter mindset.
Completed MBA while working full-time. Pursued multiple certifications (Google PM, McKinsey Forward, HubSpot) to stay ahead of industry trends. Committed to lifelong learning and professional development.
Approach challenges with frameworks from Six Sigma, Lean thinking, and business strategy. Love solving complex problems and building systems that scale. Always thinking about the bigger picture.
Interested in discussing production operations, generative AI implementation, or the future of creative technology?