A sound mixing console glowing in a darkened edit bay — channel strips and faders lit in cool low light. The room where the work is finished, not the face of the person at the desk.

Film + MBA

About

Where creative excellence meets operational excellence

The Argument

I bridge the gap between creative excellence and operational excellence.

Most producers think about making beautiful work. I think about building systems that create beautiful work at scale.

With 10+ years producing for global platforms like Al Jazeera, Creative Edge, and international production companies, combined with an MBA (4.0 GPA) and certifications in Six Sigma, Agile, and Scrum, I bring a unique perspective to production operations.

I'm the business-minded producer who can evaluate generative AI platforms with product teams, optimize workflows with Six Sigma principles, and manage portfolio planning across 12+ concurrent projects, while never losing sight of creative excellence.

The Film + MBA Advantage

Two credentials, used as one operating system. It lets me:

Speak credibly with both creative teams and executive leadership
Think in terms of portfolio management, not just project execution
Apply business frameworks (Six Sigma, Lean) to creative processes
Evaluate emerging technologies with both creative and ROI lenses
Drive change management across regional and global teams

The Journey

Film + MBA: A Strategic Evolution

Film Producer & Storyteller

2012-2018

Started as a film producer working on international documentaries for Al Jazeera Documentary Channel and Misr Arabia Film Production. Managed multi-country productions, coordinated international crews, and delivered content to audiences of 50M+ viewers.

Key Insight: Realized that great creative work requires more than talent; it requires systems, processes, and strategic thinking.

50M+ Viewers Reached

7 Countries

Strategic Thinking Recognition

2018-2021

As production became more complex (global teams, emerging technologies, performance marketing demands), I recognized the need to formalize my business acumen. Production wasn't just about creative vision anymore; it was about portfolio planning, resource allocation, process optimization, and technology evaluation.

Decision Point: Pursued MBA to gain strategic frameworks for production operations.

4.0 MBA GPA

Strategic Producer & Change Agent

2021-2024

At Creative Edge, applied MBA thinking to production operations. Managed portfolio of 12+ concurrent projects across 8 countries, implemented generative AI workflows (35% timeline reduction), led process optimization initiatives (40% cycle reduction), and drove change management across regional teams.

Breakthrough: Proved that Film + MBA is more than credentials: the combination drives real results.

12+ Projects

35% Reduction

40% Improvement

Production Operations Innovator

2025 & Beyond

Completed MBA (4.0 GPA) plus Google PM Professional Certificate and McKinsey Forward Program. Mastered 14+ AI tools for production workflows. Now seeking opportunities to shape the future of production at innovative entertainment and technology companies.

Next Chapter: Bringing strategic production expertise to companies building the next generation of content creation.

14+ AI Tools

3 Certifications

A mixing desk in close-up under low light — faders and knobs, the instrument behind every final cut.

The Craft

I think about building systems that create beautiful work at scale.

Philosophy

Philosophy: The Future of Production

The Premise

Production is Becoming More Complex

Global teams, multi-platform distribution, performance marketing demands, emerging technologies (AI, AR/VR, Web3), and data-driven creative optimization have transformed what it means to be a producer.

The Operator

We Need Strategic Operators, Not Just Coordinators

The future belongs to producers who can evaluate technology with product teams, optimize processes with Six Sigma principles, manage portfolios at scale, and drive organizational change, while maintaining creative excellence.

The Multiplier

Technology is a Creative Multiplier

Generative AI, emerging platforms, and production innovations can enhance creative workflows, scale impact, and push boundaries, when we put them to work strategically.

"Most producers pick a side: creative or operational. The interesting work happens when you refuse to, hold both at once, and make the technology serve the craft. That's the career I've built."

The Synthesis

Data and Creativity Go Together

Performance marketing, conversion optimization, and data-driven creative complement creative excellence rather than work against it. The best creative work understands both the art and the science.

Core Competencies

Strategic expertise bridging production, technology, and business operations

Portfolio

Portfolio & Project Management

Portfolio Planning Risk Mitigation Agile/Scrum Budget Mgmt Stakeholder Comm

Production

Creative Production

Live Action Animation Post-Production VFX Workflows Quality Control

Marketing

Performance Marketing

Lower-Funnel Conversion Opt A/B Testing Analytics SEO Strategy

Process

Process Optimization

Six Sigma Lean Thinking Change Mgmt Continuous Improvement

Emerging Tech

GenAI & Emerging Tech

ChatGPT Claude Gemini Runway Midjourney +12 more

Tools

Tools & Technologies

Jira/Asana Adobe Suite Final Cut Pro Power BI Analytics

Education & Certifications

2025

Master of Business Administration (MBA)

Colangelo College of Business, Grand Canyon University

Focus Areas: Management, Digital Marketing, Strategic Analytics

GPA: 4.0

Delta Mu Delta Honor Society Alpha Chi Honor Society Top 10% Nationwide

2026

Google Project Management Professional Certificate

Google & Coursera

Project Initiation Strategic Planning Portfolio Management Risk Mitigation Agile Methodologies Scrum Framework Lean Thinking Six Sigma Principles Continuous Improvement

2025

McKinsey Forward Program

McKinsey & Company

Developed expertise in operationalizing emerging technology solutions, evaluating innovative production tools, and partnering with product development teams.

2025

HubSpot Inbound Marketing Certification

HubSpot Academy

Performance marketing, conversion optimization, and data-driven creative strategy.

2012

Bachelor of Mass Communication

Cairo University, Egypt

Concentration: Radio, Television, Advertising, Public Relations

2013 – 2018

Interchange Script Development Program

Torino Film Lab (Italy) & Dubai Film Festival

International screenwriting and creative development program.

2013

Documentary Editing Workshop

IDFA (International Documentary Film Festival Amsterdam) & Worldview

Advanced documentary editing techniques, narrative structure, and post-production workflows for international documentary projects.

Beyond Work

Global Citizen

Bilingual in English and Arabic (Native). Extensive international production and operations experience across 8 countries including Egypt, Qatar, Italy, UAE, United States, Jordan, Lebanon, and Morocco. Comfortable navigating cross-cultural team dynamics, managing international crews, and executing complex multi-location productions in diverse environments.

Technology Enthusiast

I track emerging technologies and put them to work in creative production. Constantly exploring generative AI platforms, AR/VR innovations, and the creative tools coming next. Early adopter mindset.

Continuous Learner

Completed MBA while working full-time. Pursued multiple certifications (Google PM, McKinsey Forward, HubSpot) to stay ahead of industry trends. Committed to lifelong learning and professional development.

Strategic Thinker

Approach challenges with frameworks from Six Sigma, Lean thinking, and business strategy. Love solving complex problems and building systems that scale. Always thinking about the bigger picture.

Let's Create Together

Interested in discussing production operations, generative AI implementation, or the future of creative technology?

Get In Touch → View Work