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A cinema camera resting in low light against near-darkness — ten years of work, frame by frame.
Career Journey

Experience
Timeline

10+ years driving production operations, performance marketing, and technology innovation

10+ Years Experience
20+ Major Projects
8 Countries
$2M+ Budgets Managed
Career Path

Experience Timeline

A cinema camera set up in a darkened room — the operational machinery behind multi-platform delivery.

Content Strategy Manager | Project Manager

Creative Edge Oct 2021 – Sep 2024 | Los Angeles, CA

Led multi-platform project management and production operations managing 10-15+ concurrent creative initiatives across 8 countries, coordinating cross-functional teams and external creative partners to deliver performance-driven campaigns.

45% Engagement Lift
35% Timeline Reduction
40% Cycle Reduction
$800K+ Budget Managed

Key Achievements

  • Led 12+ concurrent cross-regional performance marketing campaigns across 7 countries
  • Partnered with product teams to operationalize generative AI platforms
  • Implemented process optimization using Lean thinking and Six Sigma principles
  • Managed end-to-end project lifecycles from planning through performance measurement
  • Developed measurement frameworks tracking SEO, engagement, and conversion rates
  • Executed comprehensive change management plans across 6 regional teams
Asana Midjourney Runway ML ChatGPT Adobe Creative Suite Google Analytics Six Sigma Lean Thinking Portfolio Management
A performance dashboard charting upward on a dark screen — the visibility and reach performance marketing creates.

Digital Commerce Specialist | Project Coordinator

Sama Store LLC Aug 2020 – Jun 2022 | Glendale, CA

Led digital transformation initiatives and performance marketing optimization for e-commerce platform, managing multiple concurrent projects and coordinating cross-functional teams to drive lower-funnel conversion creative and asset production.

60% Traffic Increase
35% Conversion Lift
8+ Concurrent Campaigns

Key Achievements

  • Led 8+ concurrent digital marketing campaigns and performance marketing optimization
  • Managed project timelines and asset production for seasonal campaigns
  • Built performance dashboards using Power BI to monitor marketing ROI and conversions
  • Optimized creative asset production workflows and trafficking systems
  • Implemented process improvements enhancing mobile responsiveness and engagement
Power BI Google Analytics A/B Testing Adobe Creative Suite SEO Optimization Conversion Optimization Digital Marketing
A case of professional camera and audio equipment ready for location — the kit behind international production.

Film Producer | Project Manager | Production Solutions Consultant

Misr Arabia Film Production Apr 2013 – Dec 2022 (Project-Based from 2020) | Cairo, Egypt

Led comprehensive production operations and project management for international documentary and commercial projects, managing portfolio planning across all phases from development through post-production, VFX workflows, and distribution.

$1.2M+ Budgets Managed
20+ Projects
7 Countries
25+ Crew Members

Key Achievements

  • Managed $1.2M+ in production budgets across 20+ multimedia projects
  • Orchestrated complex, multi-location productions spanning 7 countries
  • Managed full production lifecycle including live action, animation, post-production, and VFX
  • Partnered with production technology teams on emerging format development
  • Managed vendor relationships with 25+ photographers, designers, and production companies
  • Implemented risk mitigation strategies for international productions
  • Developed digital content strategy and performance marketing campaigns
Adobe Premiere Pro Final Cut Pro DaVinci Resolve Avid Media Composer Pro Tools After Effects 360 Video VFX Workflows
Rows of empty theater seats facing the screen in the dark — where documentary work finally meets its audience.

Freelance Producer

Al Jazeera Documentary Channel Jan 2015 – Jun 2018 | Qatar / Cairo, Egypt

Managed production operations for documentary content aired to global audiences, coordinating international crews, managing project schedules, and ensuring high broadcast quality control standards.

50M+ Viewers Reached
100% On-Time Delivery

Key Achievements

  • Managed production operations for documentary content aired to 50M+ viewers globally
  • Coordinated international crews and managed project schedules
  • Ensured high broadcast quality control standards on-time and on-budget
  • Collaborated with editorial, creative, and technical teams
  • Aligned production workflows with content strategy and localization requirements
Documentary Production Broadcast Standards International Crews Quality Control Localization Editorial Workflows
Expert Capabilities

Core Competencies

Strategic expertise driving production excellence and technology innovation

12+ Concurrent Projects

Project & Portfolio Management

  • Strategic portfolio planning and resource allocation
  • Multi-project coordination and dependency management
  • Budget management ($2M+ across all roles)
  • SOW/MSA/PO negotiation and vendor management
  • Risk mitigation and stakeholder communication
20+ Productions Led

Creative Production Expertise

  • Live action, animation, post-production, VFX
  • Performance marketing & lower-funnel creative
  • Asset trafficking and delivery systems
  • Quality control and creative best practices
  • Localization strategy for regional markets
40%+ Efficiency Gains

Process Optimization

  • Six Sigma and Lean thinking methodologies
  • Change management and operationalization
  • Agile and Scrum frameworks
  • Continuous improvement and workflow optimization
  • Measurable performance improvements
GenAI Implementation

Emerging Technologies

  • Generative AI tools (Midjourney, Runway, ChatGPT)
  • 3rd party solution evaluation with product teams
  • AR/VR production workflows and Web3 creative
  • Production technology assessment
  • Innovative format development (360 video, interactive)
A film clapperboard at rest in low light — the record of years on set, take after take.
The Record

10+ years driving production operations, performance marketing, and technology innovation.

Let's Create Together

Interested in discussing how I can contribute to your production operations and technology initiatives?

Get In Touch → View Work