Strategic Portfolio

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Case Studies

Portfolio approach: Strategic capabilities, not just projects

Rather than showing individual projects, this portfolio demonstrates strategic capabilities and systems thinking. Each case study highlights the challenge, approach, quantified results, and technologies used — showcasing portfolio management at scale.

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01
Strategic Capability

Generative AI Implementation

Operationalizing emerging technology to enhance production workflows and drive efficiency at scale

0
%
Timeline Reduction
0
+
Projects Enhanced
0
Regional Teams Trained
0
%
Quality Maintained

Challenge

As creative production demands accelerated across 12+ concurrent projects, traditional workflows couldn't scale efficiently. Needed to evaluate and implement generative AI platforms without sacrificing quality standards or disrupting existing operations.

  • Evaluate multiple 3rd party generative AI solutions
  • Partner with product and technology teams for implementation
  • Ensure brand consistency and quality control
  • Train 6 regional teams on new workflows
  • Measure and optimize impact across multiple projects

Approach

Applied McKinsey Forward training to systematically evaluate, implement, and scale generative AI tools:

01
Evaluation Phase: Partnered with product teams to assess multiple AI platforms
02
Implementation: Created workflows, brand guidelines, and best practices documentation
03
Change Management: Developed comprehensive training program across 6 regional teams
04
Optimization: Monitored performance metrics and refined workflows for maximum impact

Key Achievements

  • Positioned as internal GenAI subject matter expert
  • Created scalable framework adopted across regional teams
  • Maintained quality control while accelerating production
  • Enabled innovation in creative formats and approaches
  • Delivered measurable ROI on technology investment

Technologies Used

ChatGPT Anthropic Claude Google Gemini Google Veo OpenAI Sora Runway Google Imagen Midjourney DALL-E Stable Diffusion Google Lyria ElevenLabs Suno Luma AI Asana Adobe Creative Suite
02
Strategic Capability

Performance Marketing Campaigns

Managing cross-regional campaigns with strategic portfolio planning and resource allocation

0
%
Engagement Lift
0
+
Concurrent Campaigns
0
Countries
$0
K+
Budget Managed

Challenge

Coordinate portfolio of 12+ concurrent cross-regional performance marketing campaigns spanning 7 countries with diverse stakeholders including regional marketing teams, creative agencies, analytics teams, and internal product/UX groups.

  • Strategic portfolio planning across multiple markets
  • Resource allocation for competing priorities
  • Alignment between creative strategy and business KPIs
  • Lower-funnel conversion creative optimization
  • Cross-functional stakeholder management

Approach

Applied portfolio management principles and performance marketing best practices:

01
Strategic Planning: Prioritized high-impact initiatives based on ROI potential
02
Stakeholder Coordination: Orchestrated alignment between regional teams and agencies
03
Performance Optimization: Implemented measurement frameworks and data-driven optimization
04
Executive Communication: Presented portfolio reviews and insights to senior leadership

Key Achievements

  • Exceeded all growth KPIs through strategic prioritization
  • Coordinated cross-functional teams across time zones
  • Delivered performance-driven creative at scale
  • Implemented data-driven optimization frameworks
  • Maintained alignment between creative excellence and business goals

Technologies Used

Asana Portfolio Planning Google Analytics Performance Dashboards Conversion Tracking Adobe Creative Suite Asset Optimization A/B Testing
03
Strategic Capability

Process Optimization & Change Management

Applying Six Sigma and Lean principles to drive measurable efficiency gains

0
%
Review Cycle Reduction
0
%
Output Increase
0
Teams Transitioned
0
%
Adoption Rate

Challenge

Content review cycles were creating bottlenecks across 6 regional teams. Needed to implement new CMS and Asana project management workflows while minimizing operational friction and ensuring team adoption.

  • Reduce review cycles without compromising quality
  • Implement new systems across distributed teams
  • Drive change adoption with minimal disruption
  • Measure and demonstrate ROI of process improvements
  • Create scalable frameworks for ongoing optimization

Approach

Applied Six Sigma, Lean thinking, and change management best practices:

01
Process Analysis: Mapped workflows, identified bottlenecks using Six Sigma principles
02
Solution Design: Designed new CMS and Asana workflows applying Lean thinking
03
Change Management: Created comprehensive rollout plan and training materials
04
Continuous Improvement: Monitored KPIs and iterated for ongoing optimization

Key Achievements

  • Quantified and delivered measurable efficiency improvements
  • Successfully managed organizational change across 6 teams
  • Created scalable frameworks for ongoing optimization
  • Maintained team morale and productivity during transition
  • Documented best practices for future implementations

Technologies Used

Six Sigma Lean Thinking Change Management Process Mapping Asana CMS Platforms Documentation Systems Team Training
04
Strategic Capability

Global Production Operations

Managing end-to-end production lifecycle across multiple countries and formats

$0
.2M+
Budgets Managed
0
+
Multimedia Projects
0
Countries
0
+
Crew Members

Challenge

Managed $1.2M+ in production budgets across 20+ multimedia projects including award-winning documentary work. Coordinated complex, multi-location productions spanning 7 countries with international crews of 15-25+ specialists.

  • End-to-end production lifecycle management
  • International crew coordination across time zones
  • Budget management and vendor negotiation (SOWs, MSAs, POs)
  • Complete production pipeline (live action, post, VFX, delivery)
  • Risk mitigation for international productions

Approach

Comprehensive production management across all phases:

01
Pre-Production: Budget planning, vendor negotiations, crew coordination, logistics
02
Production: On-set management, international crew leadership, real-time problem-solving
03
Post-Production: Editorial workflows, VFX supervision, sound design, color grading, QC
04
Distribution: Final delivery for broadcast and digital platforms, localization strategy

Key Achievements

  • Delivered award-winning documentary content to 50M+ viewers (Al Jazeera)
  • Managed complete production pipeline from concept to distribution
  • Negotiated SOWs/MSAs with 25+ vendors and production partners
  • Navigated cross-cultural team dynamics in fast-paced environments
  • Implemented risk mitigation strategies for international productions
  • Partnered with tech teams on emerging formats (360 video, interactive)

Technologies Used

Live Action Animation Post-Production VFX Workflows Sound Design Color Grading Adobe Premiere Pro Final Cut Pro DaVinci Resolve Avid Media Composer Pro Tools After Effects 360 Video Interactive Content

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