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Strategic Portfolio

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Case Studies

Portfolio approach: Strategic capabilities, not just projects. Rather than showing individual projects, this portfolio demonstrates strategic capabilities and systems thinking. Each case study highlights the challenge, approach, quantified results, and technologies used, showcasing portfolio management at scale.

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A wall of monitors carrying live data and dashboards in a darkened room — generative-AI workflows operationalized across production.
01

Generative AI Implementation

Discipline Generative AI
Scale 12+ concurrent projects
Reach 6 regional teams
Outcome 35% faster timelines
35% Timeline Reduction
12+ Projects Enhanced
6 Regional Teams Trained
100% Quality Maintained

Challenge

As creative production demands accelerated across 12+ concurrent projects, traditional workflows couldn't scale efficiently. Needed to evaluate and implement generative AI platforms without sacrificing quality standards or disrupting existing operations.

  • Evaluate multiple 3rd party generative AI solutions
  • Partner with product and technology teams for implementation
  • Ensure brand consistency and quality control
  • Train 6 regional teams on new workflows
  • Measure and optimize impact across multiple projects

Approach

Applied McKinsey Forward training to systematically evaluate, implement, and scale generative AI tools:

Evaluation Phase: Partnered with product teams to assess multiple AI platforms

Implementation: Created workflows, brand guidelines, and best practices documentation

Change Management: Developed comprehensive training program across 6 regional teams

Optimization: Monitored performance metrics and refined workflows for maximum impact

Key Achievements

  • Positioned as internal GenAI subject matter expert
  • Created scalable framework adopted across regional teams
  • Maintained quality control while accelerating production
  • Enabled innovation in creative formats and approaches
  • Delivered measurable ROI on technology investment

Technologies Used

ChatGPT Anthropic Claude Google Gemini Google Veo OpenAI Sora Runway Google Imagen Midjourney DALL-E Stable Diffusion Google Lyria ElevenLabs Suno Luma AI Asana Adobe Creative Suite
Performance data and candlestick charts glowing on a dark screen — campaigns measured and optimized at scale.
02

Performance Marketing Campaigns

Discipline Performance Marketing
Scale 12+ concurrent campaigns
Reach 7 countries · $800K+ budget
Outcome 45% engagement lift
12+ Concurrent Campaigns
7 Countries
45% Engagement Lift
$800K+ Budget Managed

Challenge

Coordinate portfolio of 12+ concurrent cross-regional performance marketing campaigns spanning 7 countries with diverse stakeholders including regional marketing teams, creative agencies, analytics teams, and internal product/UX groups.

  • Strategic portfolio planning across multiple markets
  • Resource allocation for competing priorities
  • Alignment between creative strategy and business KPIs
  • Lower-funnel conversion creative optimization
  • Cross-functional stakeholder management

Approach

Applied portfolio management principles and performance marketing best practices:

Strategic Planning: Prioritized high-impact initiatives based on ROI potential

Stakeholder Coordination: Orchestrated alignment between regional teams and agencies

Performance Optimization: Implemented measurement frameworks and data-driven optimization

Executive Communication: Presented portfolio reviews and insights to senior leadership

Key Achievements

  • Exceeded all growth KPIs through strategic prioritization
  • Coordinated cross-functional teams across time zones
  • Delivered performance-driven creative at scale
  • Implemented data-driven optimization frameworks
  • Maintained alignment between creative excellence and business goals

Technologies Used

Asana Portfolio Planning Google Analytics Performance Dashboards Conversion Tracking Adobe Creative Suite Asset Optimization A/B Testing
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The Build

Strategic capabilities, not just projects.

The intricate mechanism of a film projector in close-up — the machinery that turns process into reliable output at scale.
03

Process Optimization & Change Management

Discipline Process / Change Mgmt
Method Six Sigma · Lean
Reach 6 regional teams
Outcome 40% cycle reduction
40% Review Cycle Reduction
25% Output Increase
6 Teams Transitioned
100% Adoption Rate

Challenge

Content review cycles were creating bottlenecks across 6 regional teams. Needed to implement new CMS and Asana project management workflows while minimizing operational friction and ensuring team adoption.

  • Reduce review cycles without compromising quality
  • Implement new systems across distributed teams
  • Drive change adoption with minimal disruption
  • Measure and demonstrate ROI of process improvements
  • Create scalable frameworks for ongoing optimization

Approach

Applied Six Sigma, Lean thinking, and change management best practices:

Process Analysis: Mapped workflows, identified bottlenecks using Six Sigma principles

Solution Design: Designed new CMS and Asana workflows applying Lean thinking

Change Management: Created comprehensive rollout plan and training materials

Continuous Improvement: Monitored KPIs and iterated for ongoing optimization

Key Achievements

  • Quantified and delivered measurable efficiency improvements
  • Successfully managed organizational change across 6 teams
  • Created scalable frameworks for ongoing optimization
  • Maintained team morale and productivity during transition
  • Documented best practices for future implementations

Technologies Used

Six Sigma Lean Thinking Change Management Process Mapping Asana CMS Platforms Documentation Systems Team Training
A darkened globe lit along one edge — production operations spanning eight countries.
04

Global Production Operations

Discipline Global Production Ops
Scale $1.2M+ budgets · 20+ projects
Reach 7 countries · 25+ crew
Outcome 50M+ viewers reached
$1.2M+ Budgets Managed
20+ Multimedia Projects
7 Countries
25+ Crew Members

Challenge

Managed $1.2M+ in production budgets across 20+ multimedia projects including award-winning documentary work. Coordinated complex, multi-location productions spanning 7 countries with international crews of 15-25+ specialists.

  • End-to-end production lifecycle management
  • International crew coordination across time zones
  • Budget management and vendor negotiation (SOWs, MSAs, POs)
  • Complete production pipeline (live action, post, VFX, delivery)
  • Risk mitigation for international productions

Approach

Comprehensive production management across all phases:

Pre-Production: Budget planning, vendor negotiations, crew coordination, logistics

Production: On-set management, international crew leadership, real-time problem-solving

Post-Production: Editorial workflows, VFX supervision, sound design, color grading, QC

Distribution: Final delivery for broadcast and digital platforms, localization strategy

Key Achievements

  • Delivered award-winning documentary content to 50M+ viewers (Al Jazeera)
  • Managed complete production pipeline from concept to distribution
  • Negotiated SOWs/MSAs with 25+ vendors and production partners
  • Navigated cross-cultural team dynamics in fast-paced environments
  • Implemented risk mitigation strategies for international productions
  • Partnered with tech teams on emerging formats (360 video, interactive)

Technologies Used

Live Action Animation Post-Production VFX Workflows Sound Design Color Grading Adobe Premiere Pro Final Cut Pro DaVinci Resolve Avid Media Composer Pro Tools After Effects 360 Video Interactive Content

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